Recommendations

A boutique that sells its own line of fragrances, and lets you design your own.

Strengths

• Their fragrances are a welcome alternative to those produced by marketing behemoths. They are named and inspired by neighborhoods, like Gramercy Park, Wall Street, Chelsea Flowers and Chinatown.
• You can also create your own fragrances by mixing scents, and choosing from different bottles and packaging options.
• The staff is extremely knowledgeable.

Shortcomings

• The fragrances can be very expensive.
• They used to carry other brands, like Creed, but don’t anymore.

Insider tips

• Try giving the fragrances as gifts. The gift-wrapping is beautiful. Even if it doesn’t become her first choice, we can all use a little variety.

Anecdotes

• I designed a fragrance for a girlfriend, packaged it with an atomizer and had them wrap it. It went over very well. She said it reminded her of perfume from Paris in the ‘20s.

Perfect for

• Anyone who loves an original and fresh scent.
• Innovative gift-givers.

Credentials

• Featured in Elle, Vanity Fair, W, NYTimes, etc.